5 Best Video Hosting Sites for Website Owners, Marketers, and Beyond

Need a spot to store your video content? For a lot of reasons, hosting your video content by yourself isnt a great idea. Rather than doing that, the best video hosting sites offer a solution thats not just easier, but also performs better.While weve included 5 quality video hosts on this list, your choice should come down to:The type of video content you want to hostThe audience preference of each hosting siteYour need for live streaming, collaboration, or internal sharingFeatures such as video display, customization, and download optionsPolicies such as content restriction and monetization support.Your pick from the best video hosting sites will also largely depend upon the type of website youre building.Well be sure to note all of these differences as we compare each option. Here are 5 of the best video hosting sites that go beyond the ubiquitous YouTube. Theyll help you use video in your WordPress content or just generally embed video content anywhere you need it.1. VimeoVimeo is similar to YouTube in many ways, though it includes additional social sharing features. The Basic Free Plan is all you need to regularly upload a few videos for free.The free plan comes with a storage limit of 5GB. But thatll not do if you need increased storage or live streaming. The  higher plans  range between $7 and $75. Privacy options, customer support, and customization options are all linked to the plans as well.Whatll make you happy is the unlimited bandwidth that all videos enjoy on the Vimeo player across all plans. Staying within your plans storage limit, you can enjoy totally ad-free display as well. Besides password protecting your videos, you can direct viewers to related videos/ links at the end of a video. Other useful features include Google Analytics and social media integration.ProsAd-free video uploads, even with free plansWorldwide distribution while restricting display on some domainsGood built-in social media integrationsTheres also an option to sell/rent your videos, as well as privacy settings for premium members2. DailymotionDailymotion  is another video hosting site with many YouTube-like features. Even with the free Partner account, you have a ton of options. You can create channels to establish your very own brand, earn money from your videos, set up featured videos, and add links to websites and social media. Moreover, youll have no trouble editing videos and live streams to include ad-breaks or creating video clips.To begin with, youre allowed 96 uploads per day. Whats more, youll be able to upload multiple videos and entire playlists by simple drag and drop. The YouTube-like interface makes it easy to add titles, tags, description, enable comments, and even choose privacy settings. Another thoughtful feature is the Up Next Queue, though you can disable it as well.Also, Dailymotion gives you control without the fuss. It allows distribution of your videos across your web properties, including WordPress. You simply need to p aste the embed code, after verifying your domains with Dailymotion.ProsAll plans offer unlimited bandwidth and storageAs for ads, they mostly appear only at the end (except when you monetize)It includes customizable widgets, superior player technology, and personalized branding toolsContent management is easy from within the Media Manager with search and filter optionsOfficial partners can access analytics relating to social network traffic, audience retention, minutes watched, and moreHowever, individual video playing time is restricted to 2 hours per day (each video up to 60 minutes). One reason that Dailymotion makes it to this list of the best video hosting sites is that once youre an official partner, it costs little to earn ad revenue, or simply share/sell videos.3. JetpackDid you know that the combo of a Jetpack paid plan and a WordPress.com account can get you ad-free video hosting services within a totally WordPress environment? And you can get these videos to play within y our posts by just pasting an embed code. Not only that, since the videos are stored on WordPress.com servers, they wont eat into your storage space. While theres a cap on storage with Jetpack Premium, the Professional has no such limits. These plans also allow you to turn on privacy settings.Once you upgrade, VideoPress is added automatically, without extra charges for bandwidth usage and without limit on the number of video plays. VideoPress is a lightweight video player, designed specifically for WordPress. It allows you to host and embed videos in your site, and works well for files up to 1GB.ProsTotally ad-free, fully optimized video hosting service for WordPressThe ad-free video player supports multiple video formatsIt also integrates directly with the media library and post editorYou can autoplay videos and set size limits for video containers in your postYou can preview videos and use CSS for custom stylingDetailed statsIn most cases, it makes sense for a regular Jetpack user , to opt for Jetpackss video hosting services too.4. WistiaAnother video hosting site that gets the thumbs up is Wistia. The organized interface shows you theres a better way to upload and customize videos.To begin with, you can upload three videos for free. Youll also have access to custom video tools and a branded player. The branding goes away with the paid plans. These plans start at $99/month and let you upload a maximum of 10 videos. For every additional video, theres a payment of $0.25/month.All free account holders will be able to customize the video player, quickly upload videos, add custom thumbnails, send out emails or shout out on social media. Not only that, free users can also password protect videos, set privacy options and integrate with existing marketing tools like MailChimp, Infusionsoft and more. What gives Wistia users an edge is lead collection from engaged users and detailed heatmaps for enhanced analytics.Their premium plans offer even more an unbranded play er, viewer history tracking and trend graphs. Besides,  CTAs, annotations and related videos help you target higher conversions.Another area where Wistia excels is its analytics. They let you see exactly how your visitors interact with your videos.ProsThe 360 video-hosting adds a wow factorAllows high bandwidth usageGenerates video sitemapsIntegrates with Hubspot, Pardot, Google Analytics, and MarketoDetailed video analyticsTeam collaboration is possible, meaning youll be able to share videos internally and mark them as private tooYoull need to keep a watch on bandwidth limits since the costs are high when you exceed these limits. Whats not to like? All videos sport the Wistia logo, if youre a free account holder.5. VidyardVidyard finds a place in this list of best video hosting sites on account of its truly professional hosting services. Armed with powerful marketing tools, your videos stand a better chance of conversions. This feature-rich service also allows quick video upload that plays almost instantly on click.The only downside is price its not cheap, with the average customer paying $150+ per month. So this one is really only for heavy-duty sites.Fortunately, the premium plans from Vidyard ensure that you only pay for what you use.Despite being rich in features, navigation is easy with Vidyard. You can send  video data to third-party services such as Marketo and Salesforce in an instant, both for analysis and for improved customer engagement.  The service integrates smoothly with social media  and supports you if your content goes viral.Vidyard offers a wide choice of customizable unbranded video players that allow filtering based on player, videos, country etc.ProsNo doubt Vidyard is a highly marketing-oriented service for improved conversionsDetailed analytics that includes viewer history, engagement and attention spanIts easy to add custom calls to action and conduct A/B testing for multiple video thumbnailsAll these features make Vidyard to p drawer consideration for the best video hosting sites, though it may prove too expensive for smaller websites.And that finishes up our list of the best video hosting sites!Do you have any questions about using these sites? Let us know in the comments! Need to #host #video? Check out 5 of the best options for #WordPress users or anyone else

ESRM 100 Test 1 Essay Example

ESRM 100 Test 1 Essay Example ESRM 100 Test 1 Paper ESRM 100 Test 1 Paper How much has the population increased in the last 35 years? from 2.5 to 6.6 billion(more than doubled) Sustainability Use it, but dont use it up Carrying Capacity Maximum number of individuals of a species that can be sustained by a population by an environment over a long term Gaia Hypothesis global environment has been profoundly changed by life throughout the history of life on Earth, and that these changes have improved the chances that life on Earth will continue Principle of Environmental Unity Everything affects everything else Environmental Science Group of sciences that explain how life on earth is sustained, what leads to environmental problems, and how theyre solved. Ulitarian Justification Ecological Justification Aesthetic Justification Moral Justification 1 Economic/Survival 2 Value larger life suport functions of the environment 3 Beauty 4 Ones view of right and wrong System Set of parts that function together to act as a whole Things we need to understand to effectively manage natural systems Types of disturbances and changes that are likely to occur The time period which changes occur The importance of each change to the long-term productivity of the system Biota Biosphere 1)All living things within a given area 2)Region of earth where life exists Ecosystem A community of organisms and their local nonliving environment in which matter cycles and energy flows Ecological footprint the total area each person requires based on the resources used and the waste produced We may be consuming about 20% more of Earths biological productivity than is replaced each year Age structure proportion of the population in each age group Limiting factors to population growthshort-term intermediate termlong term 1) drought, energy supply, disease 2)desertification, pollutants,disruption of supply of unrenewable resources3) soil erosion, climate change, ground water Ways to create zero population growth Raising the first childbearing agesocial pressures to delay marriagebirth control and family planning Factors affecting carrying capacity food supplyland and soul resourcesWater resourcesPopulation densityTechnology Biochemical Cycle complete path a chemical takes through the earths four major reservoirs What are the earths four major reservoirs? atmospherehydrospherelithosphere(rocks and soils)biosphere(plants and animals) Flux amount that moves between sinks and sources How many elements are required for life? 24 Geological cycle Formation and change of Earths materials through physical,chemical and biological processes Consists of four sub-cycles -tectonic, hydrologic, rock, biogeochemical How much do plates move a year 1-12 inches a year What leads to plate movements? convection currents in earths mantle Tectonic subduction one plate being pulled under another Where is the earths water? 97% in the oceans, 2% in glaciers, 1% as landwater or atmosphere Drainage basin area contributing runoff to a stream or river How much of the earths water is freshwater? 2.4% What % of the earths atmosphere is nitrogen 80% Nitrogen fixation converts nitrogen to ammonia/nitrate Types of symbionts obligate symbionts absolutely necessaryfacultative symbionts helpful but not essential habitatniche habitat where it livesniche what it does for a living oldest fossils 3.5 billion years old ecosystem individuals of various species and their nonliving environment Ecosystems have 3 fundamentals characteristics structure(living and non living), proccesses and change gross production producing organic matter within the body net production storing some of the newly produced organic matter for future use what % of the land surface is occupied by agriculture 12% Biological diversity wealth of species that live on earth What four processes lead to evolution mutation, genetic drift, natural selection, migration Gene chemical information for a single characteristic genotype genetic makeup of an invidual or group Divergent Evolution single species evolving into two Ways in which extinction is caused hunting/harvestingdisrupting/destroying habitatsintroducing exotic speciespollution primary successionsecondary succession 1) initial establishment and development of an ecosystem where one did not exist2)reestablishment of an ecosystem following disturbances

Management of Industrial Relations Essay Example | Topics and Well Written Essays - 2500 words

Management of Industrial Relations - Essay Example For the better part of a century, it has played a key role in the representation and advising of employers all over Australia and their employment law experts have been actively involved in majority of the test cases in the industrial jurisdiction of fair work Australia (Australian Federation of Employers, 2014). AFEI is a nonprofit organization and its membership spans over 3,500 with more than 60 affiliated industry associations, today, their key role is advisory and they also represent and assist employers in as far as meeting their obligations in respect to workplace relations in concerned. They may or may not include collective agreements and unlike trade unions which are comprised of individual workers, employer organizations allocate membership to enterprises instead. However, most of the legal terms that are used to define trade unions can also be applied on employer organizations. It has been argued that employer organization is simply the employer’s response to trade unions which by virtue of their numbers and activism tend to have considerable power over employers. While this is debatable, it is not by any means simple, employers’ organizations to a large extent are indeed the response to trade unions but they also serve other purposes that have no bearing on the issue of labor. There has nevertheless been an extensive history of antagonism between trade unions and employees organization which gives credence to the assumption that in many ways their interests are mutually exclusive. In the 1890’s in Australia, powerful worker unions tried to dictate to the ship owners what goods they should carry this was done through a strike that threatened to bring down the shipping industry and which rewired over 2000 constables to manage. However three years after the fact, the ship-owners had come together and in response

How Did Piaget View Cognitive Development Essay Example | Topics and Well Written Essays - 500 words

How Did Piaget View Cognitive Development - Essay Example How Did Piaget View Cognitive Development? Jean Piaget (1896-1980) was one of the leading developmental psychologists that mainly focused on the impact of environmental and social factors on human development, particularly cognitive development in children. His theories on how a child’s way of thinking grows and adapts through acquiring experiences through the process of interacting with nonliving things as well as by engaging in social interaction with other children or adults, was very much looked upon especially during the pre-war era. Most of the theories were to be tested as models for improving people’s learning in school or at work, but were not tested fully after World War II broke out. In theory, development can either be continuous or discontinuous. Continuous development is related to the human development through gradual progress from infancy to adulthood. Discontinuous development, on the other hand, occurs through a fixed sequence that has discrete and predictable stages. In Piaget’s view on cognitive development in humans, the trend is rather discontinuous, and that growth is seen as having specific, qualitatively different stages. Each stage then has particular information-processing approaches that would be based on memory and language skills acquired at a certain stage. Also, cognitive growth is stimulated by what a child perceives, and that the process of learning can be enhanced by letting the child experience and discover new things suitable for his or her age.

Assignment and discussion forum in sociology Week 9 Part a and Part b Essay

Assignment and discussion forum in sociology Week 9 Part a and Part b - Essay Example Poverty is the immediate result of any sort of stratification, whether it is domestic or international. There have been many public and private enterprises aimed at the alleviation of poverty at the national and international level. In this respect, the contribution of micro credit envisioned by professor Muhammad Yunus and the Grameen Bank in Bangladesh deserves primary attention. Micro-credit aims to create economic and social development among the poor sections of the society and it is built on the awareness that â€Å"lasting peace cannot be achieved unless large population groups find ways in which to break out of poverty† (Prof. Muhammad Yunus & Grameen Bank Awarded The Nobel Peace Prize for 2006 ). The plan of micro-credit to provide ‘loans to the poor people without any financial security’ has been beneficial not only to the people of Bangladesh but to many other poor sections of the society in other parts of the world too. Women all over the world have from this joint endeavor of Yunus and the Grameen bank as the micro-credit system has helped women empowerment and addressed, to a large extent, the question of global feminization of poverty. It has proved to be â€Å"an important liberating force in societies where women in particular have to struggle against repressive social and economic conditions† (Prof. Muhammad Yunus & Grameen Bank Awarded The Nobel Peace Prize for 2006). It is an acknowledged fact that economic growth and political democracy of a nation enhance surprisingly when women are provided equal opportunity and participation like the males. One can never think of women empowerment unless and until poverty among them is tackled. As global poverty and various social and economic problems associated with global poverty contribute to global inequality, it is high time that international organizations took effective measures to wipe out global poverty from the poor and economically backward nations. From a

Moral Universalism Vs Ethnocentrism Commerce Essay

Moral Universalism Vs Ethnocentrism Commerce Essay In todays scenario the manager across the globe are quite focused and clear when its comes to moral or ethical behavior because now a days there is a tremendous pressure from people, government and other concern bodies to do business ethically. Multinationals is the one who has to decide that what kind of approach they want to follow in their business process. Business ethics are the principals which are used to do business in a proper manner. This report is a critical assessment of ethical and moral challenges face by multinational companies in their overseas business operations. Moral Universalism Vs Ethnocentrism It is very difficult to defined a similar set of rules of morality and ethics for each and every country of the world because every country, every religion, every community has their own likes and dislikes, their own set of rules, preferences, understanding etc. so its become very difficult for an organization to formed a similar set of rules which can be applied in each and every country of the world. The decision to set moral values differs from place to place in which an organization is doing business. In Moral Universalism some set of ethics is accepted globally regardless of culture, race, sex, religion, nationality. These are certain set of ethics which are globally practiced. Moral Universalism is broader approach when is come to apply ethics globally. Example: There are many examples where we see moral universalism used globally. The most common example of moral universalism is the equality in the workplace regardless of your gender. This is the most common example of moral universalism when global moral and ethics are used in every country without any hesitation. Ethnocentrism is the approach in which moral or the culture of a particular place, country or organization is judged accordingly to the standards set by a particular person, group or country. This style is very narrow in its approach and not widely accepted. Ethnocentrism mainly believed to be subtle and overt in its approach. Code of Conduct A number of organizations across the globe developed their own code of conduct when it comes to doing business overseas. Many organizations shake hands with other organizations in the world to develop a certain set of standards which can be used globally. Companies such as Avon (cosmetics), Sainsbury Plc. (a food retailer in the United Kingdom (UK)), Toys R Us (toy retailer) and Otto Versand (clothing retailer) have joined with the Council on Economic Priorities (CEP) to establish SA8000 (Social Accountability 8000, on the lines of the manufacturing quality standard ISO9000). (G.MEHALU, Kidus, 2011) Some standards which are globally accepted are as follows: Do not use child labor at work place. Dont use forced labor. Provide safe working environment. Pay at at least minimum wages to the workers. There are four major organizations which mainly decide the code of conduct for multinational across the globe: International Chamber of Commerce. Organization for Economic Cooperation development. International Labor Organization. United nation commission on transnational corporations. (G.MEHALU, Kidus, 2011) Factors affecting Moral and Ethical Behavior: Stage of moral development- There are various stages involved in the development of moral of an individual. Starting from pre conventional, then to conventional when one tries to fulfill the expectations of others, then last stage is the self chosen path. Individual characteristics- Moral and ethical behavior also differ from person to person. Its totally ones choice to decide what is right and what is wrong. Structural factors- Structure of an organization is also affecting the ethical behavior and moral values of an individual. Organizational culture- Organization working culture plays a decisive role in employees thinking. The organization laid the foundation stone in employees understanding of morality and ethical behavior. (G.MEHALU, Kidus, 2011) Case-1 NIKE Sweatshop: Nike is the world pioneer in the field of footwear and apparel manufacturing. It has the presence in over 140 countries across the globe with over 44000 workers. In the early 1990s, Nike products were being manufactured in six Indonesian factories, employing more than 25,000 workers. Four of these factories were owned by Nikes Korean suppliers. As Nikes presence in Indonesia increased, the factories supplying its products (about six million pairs of shoes per year) came under greater scrutiny. Reports by a variety of NGOs and labor activists claimed that these plants were rife with exploitation, poor working conditions, and a range of human rights and labor abuses. Many Indonesian shoe factories did not even pay the minimum daily wage (at the time, 2,100 rupiah or about US$1). They petitioned the Indonesian government for exemptions to the legal minimum wage, claiming it would cause them hardship to pay. According to official Indonesian government calculations, this minimum daily wag e only covered 70% of the basic needs of one individual let alone a family. Nikes Korean suppliers were seen as especially stingy with wages and abusive to local workers. (RICHARD M. LOCKE, Alvin J. Siteman, 2000) This case clearly shows that multinational organizations mould their rules and working style according to their preferences and according to the place where they are operating. What Nike does in Vietnam, Indonesia, Pakistan they cant do the same things in America or any other European countries because they have strict rules and regulation for the working environment. This a moral challenge which Nike faced during their operation in Asian countries but company decide lower their standard of operations in so called third world countries to make more profit. Nike not follow the same policy of operation which they use in America or Europe. But they decide to go another way and do which is morally and ethically wrong to make more profit margins (RICHARD M. LOCKE, Alvin J. Siteman, 2000). Case-2 Coca Cola Controversy in India Coca-Cola is one of the most recognizable brands on the planet, and also one of the worlds largest corporations. The companys profits amounted to just under $15 billion in 2005, while its market value is calculated at over $100 billion. Worldwide, more than one billion cans or bottles of Cola-Cola are consumed every day or 12,500 every second. But in 2004 in Kerala, Coca-Colas plant was forced to close down after the village council refused to renew the companys license, on the grounds that it had over-used and contaminated local water resources. Four months earlier, the Kerala High Court had ruled that Coca-Colas heavy extraction from the common groundwater resource was illegal, and ordered it to seek alternative sources for its production. Local villagers, politicians, environmentalists and scientists heralded the closure of the Plachimada plant as a major victory, and are now attempting to have it made permanent. In addition to the depletion of the groundwater, analyses indicated that water extracted by Coca-Cola had been contaminated with potentially harmful foreign particles as it was drawn upwards through the various rock strata. The water subsequently became unfit for human consumption and even for irrigation purposes. (Coca Cola the alternative report, 2006) Coke follows a strict rules and regulations in the US and in other developed countries but in third world countries coke doesnt remain in its ethical and moral value which they follow in their home country. In India and in many Asian countries coke working policy is ethically and morally correct but they change their policies according to their need (Coca Cola the alternative report, 2006). Coke which is world most trusted brand is doing the things which are not ethically and morally correct. They must follow the same practices which follow in U.S in other developed countries. Case-3 Ethical issues of McDonalds in India The major issue was beef. Cow being sacred and worshipped, beef could not be served. Muslims did not eat pork. The challenge was to change the form of the worldwide popular Hamburger to make an entry into India. With 25-30% of the population being vegetarian and a large majority eating meat, an alternative to beef and pork was necessary. The population of a billion was undoubtedly a promising opportunity for an international company. McDonalds accepted the challenge and created the Aloo Tikki Burger known as McAloo TikkiTM especially for the Indian vegetarian customers. Aloo- Tikki was a potato patty with spices. It also made a chicken and fish option available for the non vegetarians. McDonalds even separated the non vegetarian cooking process and the vegetarian cooking process to convince the customers of the Shudh Shakahari Experience which means pure vegetarian experience. In addition, the crew cooking vegetarian food was asked to wear green aprons. McDonalds in India was one of its kinds as it did not offer beef at all. In order to convince and change the perception of the customers about the burgers they offered, McDonalds made attempts to clarify their stand about beef in India. So the world famous hamburger was without meat. This was indeed a classic case of product adaptation, to gain foothold in a new market. (KULKARNI, Dr. Smita, 2009) McDonalds faces a crucial ethical and moral challenge in India bur they accordingly and tries to follow the practices which are used in India instead of imposing their own preferences over the people. McDonalds handle this situation of cross culturalism and ethical values very smartly and not lend into any controversy as we already discussed above. Conclusion: In keeping with the examples discussed above, one can say that moral values and ethics are depends on organizations. Organizations have to decide their moral values and ethics and implement them accordingly. As in this case company working policy is debatable but you cant accuse them because they dont do it forcefully, and they also give back to the society.

Advertising Planning Portfolio Essay

Market Analysis and Background Bing is considered to be ‘the new’ search engine. Released in June 2009, Bing is Microsoft’s solution to the current search engine market monopolist, Google. Microsoft has focused on Bing being the search engine with the best quality results. One-click access to desired information, easy-to-use exploring tools, simplified search tasks and more specific search results are the main competitive advantages of Bing. â€Å"Google Australia accounted for 74.61% of Australian searches during February, with Google.com taking 12.65%, equating to an overall market share of 87.26%† Stafford, P. (2011). We can see the incredible market share of Google (refer to Appendix 1) despite the fact that Microsoft has invested more that $80 million dollars on Bing since its launch in 2009 (Sullivan, D. 2009). Google currently owns 89.68% of the search engine market share, while Bing is responsible for a minute 3.77% of the Australian market and 4.21% worldwide (StatCounter, 2011). Business Objectives Increase awareness in Australia Regardless of Bing’s release into the market almost 2 years ago with such a large advertising and marketing budget, many people are still unaware of Bing and it’s functions. The campaign aims to increase awareness by 80% in Australia, and by 90% in the specified Australian Target market within 12 months. Increase brand usage: The 12 month campaign will look to increase Bing’s market share by 6% and also a 40% increase in search engine consumers who have utilized the website at least once. Communication Objective Increase brand loyalty The campaign needs to communicate to the Target Audience how Bing is the best search engine for them. They need to connect with the campaign personally and put Bing at the forefront of their minds when it comes to search engine. Consumer Objective The campaign should increase consumer preference. Over 12 months the objective is for an increase by 10% of the Target Market to prefer Bing rather than Google and other search engines. This will probably prove to be the hardest objective to achieve as consumers have been found to be extremely difficult to change current search engine preference. Target Audience The researched has directed the campaign to a primary and a secondary target market. One is the early adopters – so Bing can build and grow in time, and the other is the older generation – to increase short-term market share. Primary market The primary market for the campaign will be 6 to 13 year olds of both genders. They will have a middle to high education, go to school, and be tech savvy. They will spend much of their free-time online, exploring entertainment and social networking sites such as Youtube and Facebook. They are interested in games (online and video), movies, music, sport and are active information seekers. This market is young, future trendsetters and will not have the strong loyalty that the majority of the search engine market has with Google. Rationale It has been proven to be almost impossible to get current loyal Google users to switch to Bing. Focus group research revealed that 8 out of 12 users thought they would stay with Google as their preferred search engine, despite a positive experience with Bing (Shaer, M. 2009). Also a current Google user stated in an interview â€Å"Bing generates interest, but it’s hard to take me away from Google because I’m so comfortable with it’ (Shaer, M. 2009). Secondary The secondary market will be males and females aged 50 – 65. They will be more likely to have children, slightly less educated, not so tech savvy, generally live in metropolitan areas. They are wealthier than the average search engine user, although due to their children, have a small level of disposable income. Rationale Again it is not possible to effectively target current Google users. This audience is not quite as familiar with the Internet, and therefore do not have the brand loyalty with Google. Also Bing is often the default homepage on Microsoft browsers, therefore if a consumer does not have loyalty to another search engine, all that is needed is brand awareness and they will generally use Bing. The Site-reference: Comparing Google and Bing Demographics video (2010) reveals that this outlined target audience is also Bing’s current target audience and therefore, advertisers who have been wanting to reach a similar market have been investing more on Bing advertising and optimization. This is making the website actually better suited to this audience and must be utilized by Bing ( SWOT Strengths * Massive amount of funds available * Owned by Microsoft * Less ‘clicks’ to arrive at desired result * Provides more visual search options Weaknesses * New search Engine * Low brand recognition * Low customer loyalty Opportunities * Future business expansion * Performing in a thriving and growing market Threats * Google holds a monopolistic position in the market * The many other search engines will be added clutter to affect Bing’s advertising Research Bing is a new search engine, facing an enormous task at competing against the web giant Google, the largest website in the world. However, research has shown that Bing has a number of competitive advantages that are superior to Google. And, although slow, Bing has the potential to slowly grow and increase its market share. Bing is a new search engine, still seeking to position and market itself within the industry to properly compete with Google. Research has been conducted to understand where Bing is currently out and how it has got there. Research has also found gaps in the market; places where Google should be heading in the market and how they can best reach these goals in the future market. Research first found that Google consumers expect that they have to dig through search results before stumbling across the desired answer (Sebald, B. 2009). Bing aims to provide a faster, easier and more specific service than its competitor engines. â€Å"We chose Bing because it’s short, memorable, and symbolic of the moment when information and opportunity come together and a simple search becomes an engine for taking action† state Microsoft CEO Steve Ballmer (Hartley, M. 2009). The name came about by focus groups, where regular Internet users were probed for a short, simple, catchy name that personified the exact moment when the idea pops into your head. Much research has been conducted to find consumers are not entirely happy when searching for information online. They receive a lot of clutter and it was found that 50% of other search engines results failed to meet people’s needs and also 72% were after help to better organize their results (Hartley, M. 2009). Since Bing’s arrival to the mark place, more recent research states â€Å"81% of the searches done on Bing and Yahoo resulted in an actual visit to a website. Google only showed a 65% rate† (Sebald, B. 2011). The comparison of this research is evidence that Bing has a great search engine, with advantages over Google that are answering consumer demands. Schwartz (2009) reveals, â€Å"Consumers can process results with images 20% faster than text only results†. From this Bing has developed ‘visual search’, an innovative way to search the Internet with images rather than words. Bing search intends to provide a more specific, more integrated results incorporating video and images to the results.